{"id":1613,"date":"2023-05-15T12:41:35","date_gmt":"2023-05-15T12:41:35","guid":{"rendered":"https:\/\/numerique.vamtam.com\/?p=1613"},"modified":"2026-01-24T00:05:19","modified_gmt":"2026-01-24T00:05:19","slug":"suprija","status":"publish","type":"post","link":"https:\/\/backlgrs.com.br\/?p=1613","title":{"rendered":"Suprij\u00e1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1613\" class=\"elementor elementor-1613\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e771276 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e771276\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-413990b\" data-id=\"413990b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1fa45b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d1fa45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cria\u00e7\u00e3o do marketplace da Suzano<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611b68f9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"611b68f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com o apoio tecnol\u00f3gico do nosso time, a Suzano criou um marketplace de suprimentos de escrit\u00f3rio focado em pequenas e m\u00e9dias empresas, buscando conect\u00e1-las aos fornecedores locais, oferecendo pre\u00e7os baixos, entrega r\u00e1pida e variadas formas de pagamento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-602c68bb\" data-id=\"602c68bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24f9a63 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"24f9a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"490\" height=\"491\" src=\"https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/suprija.webp\" class=\"attachment-large size-large wp-image-11220\" alt=\"\" srcset=\"https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/suprija.webp 490w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/suprija-300x300.webp 300w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/suprija-150x150.webp 150w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/suprija-75x75.webp 75w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36ce67d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36ce67d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7574574f\" data-id=\"7574574f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-171c2a1b elementor-widget elementor-widget-global elementor-global-3575 elementor-widget-spacer\" data-id=\"171c2a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dc5f632 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dc5f632\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bcff312\" data-id=\"6bcff312\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-620c766a elementor-widget elementor-widget-heading\" data-id=\"620c766a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Sobre a Suprij\u00e1<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd51ffb elementor-widget elementor-widget-text-editor\" data-id=\"2fd51ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Criada pela Suzano, maior produtora mundial de celulose, a SupriJ\u00e1 \u00e9 um marketplace\u00a0inovador focado em suprimentos para escrit\u00f3rios e itens de papelaria. Essa plataforma conecta consumidor final, pequenas e m\u00e9dias empresas a fornecedores e papelarias locais, fortalecendo o com\u00e9rcio regional e promovendo a transforma\u00e7\u00e3o digital dos parceiros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bd6a5c8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bd6a5c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a62b1f9\" data-id=\"1a62b1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f68b863 elementor-widget elementor-widget-image\" data-id=\"4f68b863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"528\" height=\"397\" src=\"https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/Suprija.jpg\" class=\"attachment-large size-large wp-image-11217\" alt=\"\" srcset=\"https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/Suprija.jpg 528w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/Suprija-300x226.jpg 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6727e0d\" data-id=\"6727e0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46246d9a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"46246d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sobre o projeto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c19919e elementor-widget elementor-widget-text-editor\" data-id=\"c19919e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A SupriJ\u00e1 \u00e9 um ecossistema digital completo, pensado para empoderar os parceiros da Suzano, conectar os pontos da cadeia de valor e promover desenvolvimento regional por meio da tecnologia.\u00a0<\/p><p>A plataforma oferece uma jornada digital 100% fluida, com navega\u00e7\u00e3o otimizada, m\u00faltiplas formas de pagamento (como Pix, boleto a prazo e cart\u00e3o), cota\u00e7\u00f5es instant\u00e2neas e entrega r\u00e1pida.<\/p><p>O modelo permite que os pr\u00f3prios parceiros gerenciem seus estoques, precifica\u00e7\u00e3o e log\u00edstica, enquanto a SupriJ\u00e1 fornece a base tecnol\u00f3gica, estrutura de suporte e visibilidade digital.<\/p><p>Do ponto de vista t\u00e9cnico, o projeto envolveu o Salesforce Commerce Cloud e Marketplace, com integra\u00e7\u00e3o a solu\u00e7\u00f5es como Salesforce Marketing Cloud, Google Cloud Platform, BigID CMP, Iugu, Temis, Figma, Jira e Useberry. A Backlgrs liderou todas as frentes: design, produto, integra\u00e7\u00f5es fiscais, fluxo de pagamento com split e comissionamento, e constru\u00e7\u00e3o da jornada simult\u00e2nea para p\u00fablicos B2B e B2C.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35fb5cf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35fb5cf4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215cfe9a\" data-id=\"215cfe9a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e8f7720 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"3e8f7720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Clouds utilizadas:<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7257618 elementor-widget elementor-widget-text-editor\" data-id=\"7257618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce Commerce Cloud, Marketplace e Marketing Cloud<br>Integra\u00e7\u00e3o com Iugu e Temis (Midas Solutions).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3164ea58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3164ea58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a5180f4\" data-id=\"3a5180f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-472ec41b elementor-widget elementor-widget-global elementor-global-3575 elementor-widget-spacer\" data-id=\"472ec41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c9044a3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c9044a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-316bfc3c\" data-id=\"316bfc3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-171c4606 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"171c4606\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3 style=\"font-variant: normal;font-size: 40px;line-height: 40px;text-decoration: none\">Atuamos de forma colaborativa e estrat\u00e9gica<span style=\"font-family: Poppins, sans-serif;font-size: 48px;font-style: normal;font-weight: 700\"><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca984e9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6ca984e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Confira o relato de Diogo Ferreira, Product Manager na Suzano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc3c7a9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5dc3c7a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cNumerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn&#8217;t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-44f79d29\" data-id=\"44f79d29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3b45a9 elementor-widget elementor-widget-image\" data-id=\"c3b45a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/DSC08162-1024x683.jpg\" class=\"attachment-large size-large wp-image-11346\" alt=\"\" srcset=\"https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/DSC08162-1024x683.jpg 1024w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/DSC08162-300x200.jpg 300w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/DSC08162-768x512.jpg 768w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/DSC08162-1536x1024.jpg 1536w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/DSC08162-750x500.jpg 750w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/DSC08162-1140x760.jpg 1140w, https:\/\/backlgrs.com.br\/wp-content\/uploads\/2023\/05\/DSC08162.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cria\u00e7\u00e3o do marketplace da Suzano<\/p>\n","protected":false},"author":1,"featured_media":11220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,123,121],"class_list":["post-1613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-commerce","tag-marketing-cloud","tag-marketplace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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